The first rule The customer wants not to be absolutely cheap, but to feel that it is cheap.
Taking advantage of cheap is human nature, and your product is in the eyes of customers. If you feel that you are taking advantage of it, customers will pay for it. For example, if a cup costs 20 yuan, you will give customers 10% off and sell 18 pieces. He won't think Cheap. Then you change your mind. The price of the cup is 25 yuan. You give him a discount. For example, if you say 20 yuan, you will also send him a small thing that looks like 10 yuan. If you count it, he will think he earned it. five yuan.
The second rule is not to argue with customers about prices and to discuss value with customers.
You have to understand that in the heart of the customer, there is no way to say that the product is not expensive. Under normal circumstances, the customer feels that all products are expensive, which is natural. Not because the product itself is expensive, but because the customer feels that it is not worth the price. Therefore, we must solve the problem fundamentally, instead of starting the price, let the customer feel that the price of this product is value for money, the customer will pay the bill, then the customer is not expensive and not expensive at this time. It is necessary to take this problem of the customer and return it to the value, let the customer see it clearly, hear it clearly, and touch it.
The third rule is that there are no wrong customers, only bad services.
When a product can be sold in the market, it means that the product must have market value. Therefore, when the customer needs this product, he does not pay the bill. It may be because your service is not in place. In many cases, the customer does not necessarily buy the product itself, but your service. Remember, it is your service. . In other words, if your service is not good, I can find another person with good service to buy it. So, if you can be embarrassed by the customer service, then it is impossible for the customer to pay the bill.
The fourth rule, there is no best product, only the most suitable product.
The most important thing in the market is the so-called good products, one big one, because any one company will say that my products are the best. So for the customer, he is also very clear, not all products are suitable for me, so the first thing we need to do is to find the most suitable customer, and tell him: this is his suit, then he Will pay the bill.
The fifth rule, there is no sale of goods, only those who do not sell.
Many products are market-oriented because of the value of its existence, and there are many sales people in the same product, but why do some people always become Top sales, and some people hang up every month?
Therefore, the product is market tested. Because it is not a problem to sell goods, it is a problem for people who sell goods. Those who can sell and sell can sell anything, and those who sell or not sell can't sell it. Therefore, there are no goods that cannot be sold, but only those who do not sell.
The sixth rule, the transaction is not accidental, but inevitable.
Everything has its own cause and fruit. The cause of no cause is luck. It can't last for a long time, and it can't be copied. Therefore, the transaction comes from a good process. The good process is to do every step of the process in a down-to-earth manner, accumulate a small amount of accumulation, and ultimately lead to a deal. The deal is based on a 99% process effort and a 1% chance to make a deal, so the deal is a matter of course.
The seventh rule, 80% of people rely on people, and 20% rely on things.
People are sales itself, things are products and how do you say this thing. People are the biggest medium for sales. The medium determines the matter, and determines the customer. It also determines the final deal! Don't expect the product to complete the work of the person, let alone let the product do the sale. If there is such a product, it means that there is no need for a salesperson in the market.
